Model MRR, ARR, churn, gross margin, and break-even across pricing tiers and growth scenarios.
Pricing Tiers
$
$
$
Growth & Churn
%/mo
%/mo
Monthly Costs
$
$
$
Current MRR
₹3K
ARR (projected)
₹41K
Gross Margin
56%
Break-even
Month 12
12-Month MRR ProjectionMonth 12: ₹10K
1
2
3
4
5
6
7
8
9
10
11
12
ProfitablePre-profit
Monthly P&L Snapshot
Revenue (MRR)
+₹3K
Infrastructure
-₹500
Support & Tools
-₹1K
Dev / Team
-₹8K
Net Profit
-₹6K
→
Suggested Approach
Start with one clear paid tier and a free trial. Reduce churn below 3% before scaling ad spend. Build the MVP first — validate pricing with real users before committing to features.
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